THE LIFE DESIGN FOUNDRY
A place to rethink how we live.
I’m interested in why change can be so hard, why we do what we do, and how the way we set up our lives shapes our choices. Here, I explore those questions through writing, small experiments, and practical ideas for making change work in real life.
Maybe you don't need to fix yourself.
We’re used to looking at ourselves when something in our lives isn’t working. We tell ourselves we need more discipline, more motivation, or a better routine. But sometimes, the problem isn’t us. It’s the way our lives are set up.
Our environments, our daily demands, and the time and energy we have available all shape what we do. And yet, we tend to focus on changing ourselves before looking at the conditions around us.
I’m interested in what happens when we get curious about those conditions and start making changes there. That’s what Life Design means to me.
A different way to think about change.
What if, instead of relying on willpower to change our lives, we started by looking at what makes change easier or harder in the first place?
The way we use our time, the spaces we spend time in, the demands on our energy, and the routines we fall into all influence how we live. Small changes to these conditions can make a meaningful difference.
I'm interested in experimenting with those changes, learning what works, and building ways of living that feel more sustainable over time. Not a perfect routine or a complete life overhaul, but a thoughtful approach to figuring out what works for you.
Explore the Foundry Method →
Things I'm thinking about.
A little about me.
I’ve always been fascinated by the gap between knowing what we want to do and actually doing it. Why is change so much harder than it looks?
I’ve spent my career in behavior change and coaching, working with thousands of people along the way. What interests me now is less about becoming a “better” version of ourselves and more about understanding what’s actually getting in the way.
Sometimes we don’t need more discipline. We need a different way of doing things.
That’s what led me to Life Design, and eventually to The Life Design Foundry. This is where I explore those ideas through writing, experiments, and figuring out what actually works.

Keep exploring.
There’s a lot to figure out when it comes to designing a life that actually feels like your own. I’m still figuring it out too.